If you were ever inspired to dial the 800 number appearing on your TV screen following a viewing of It is Written or Amazing Facts, it’s very likely the voice on the other end of the line was an AIM-employed Andrews University student. This year, Adventist Information Ministries (AIM) celebrates 25 years of ministry in call-support and technical assistance for various television and radio ministries across the country.

Though technically a North American Division-run department, AIM has made Andrews University its home base since its early days in 1982, and is one of the university’s top student employers. Through the years, AIM has been housed in several different campus locations, including the sub-basement of the administration building. In January 1991, AIM moved to its current home in the Information Technology Services building, and is currently looking to expand its ministries. “[AIM] has really evolved tremendously since its beginning,” explained Twyla Wall, current director. Wall became director in November 2006 when Robert Moon retired.

AIM serves as a toll-free call center supporting a variety of Seventh-day Adventist-related church ministries. AIM customer service representatives may process orders on behalf of It is Written, Amazing Facts, or Breath of Life for callers seeking media or materials. Representatives also provide a variety of other assistance for callers, including chaplain services, prayer ministry, or church locations. AIM has answered the 1-800-HISWORD number for 25 years, a witnessing tool used on business cards, doorknobs, and billboards to generate interest in the Bible. Seminary students provide chaplain services, answering questions and referring clients to local churches for Bible studies, and even handling emergency calls. AIM also services satellite dishes that broadcast church-sponsored programs, offering technical support and set-up assistance.

With the globalization offered through the World Wide Web, AIM plans to increase its borders through Internet ministries, starting with live web chat. Wall notes, “We are looking at all aspects of electronic communication,” adding that “personal contact is essential.” No matter what, customer service and contact will remain a top priority for customer service representatives and chaplains. AIM is dedicated to serving the needs of its callers around the world.

Bonnie McLean, University Relations student news writer