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Recording “The Open Word” It Is Written Bible study with Pastor Wes Pepper, Ben Garcia and Dakota Morgan. Photo credit: Provided by Strong Tower Radio

April 26, 2021

Strong Tower Radio seeks to reach Battle Creek and Kalamazoo with the Everlasting Gospel

Working with pastors and churches in the Michigan Conference, Strong Tower Radio (STR) is praising God for His opening providence in the historic Battle Creek and Kalamazoo area after signing an agreement to purchase two radio stations presently operated by another Protestant group, Calvary Radio Network.

The full power (6kW) station broadcasts on 91.9 FM, WMJC, from a well-situated tower in Richland, Mich. This tower’s location enables coverage of both the Battle Creek and Kalamazoo regions with total potential listener base exceeding 450,000. The purchase includes an FM translator located on a tower west of Kalamazoo, which extends broadcast coverage further south and west. This translator, a repeater station using 97.3 FM, carries the WMJC broadcast clearly along Interstate 94 to Paw Paw, Mich.

Strong Tower Radio is an independent, supportive radio and TV ministry of the Seventh-day Adventist Church with offices located in Cadillac, Mich. and, by God’s grace, soon nearly half-a-million more can hear the Everlasting Gospel clearly proclaiming God’s character of love. Starting with one station in Cadillac in 2009, God has grown this listener-supported ministry to one TV station, twelve radio stations and, beginning June 2020, streaming online at StrongTowerRadio.org/streaming.   

How did we discover the availability of the Battle Creek and Kalamazoo stations? Strong Tower Radio doesn’t hunt for growth opportunities, instead relies on the Holy Spirit’s providential guidance. We were advised of these stations and explored to determine how God would lead. We reviewed the coverage maps, worked with area pastors to further confirm actual broadcast reach, and then met with many area pastors to gauge interest in these stations. The pastors were supportive, and multiple church boards also expressed interest that STR acquire the stations. Several lead donors stepped forward with generous gifts — so far, totaling $36,000 of the needed $175,000 — and STR signed the purchase agreement.

Pastor Moise Ratsara of the Kalamazoo Church shared that one morning in prayer he was particularly convicted that “God wants these stations to become part of STR and reach the Battle Creek and Kalamazoo areas with the Three Angels’ messages.” God continues to work through STR to proclaim His character and people are hearing.

One listener recently called from the Traverse City area and shared that his family has been listening for just a few weeks to STR and that everything they’ve heard aligns with the Bible. This searching family has several Protestant faith traditions in their background, and they are making changes right now. The husband requested to meet with a local pastor he’d heard on STR to discuss questions personally and commented, “We’re not Seventh-day Adventists yet, but it looks like that’s the direction we’re headed.”    Amen!

A Lansing area listener of nine months recently made his first visit to the Seventh-day Adventist church near him. He first heard STR’s broadcast when he walked into his home from being out on the patio. He heard the familiar STR station identification refrain, “Where God’s character is proclaimed,” and wondered what it meant. He’d never heard that before and didn’t know how his radio dial had adjusted to that station. This radio experience has happened numerous times involving STR broadcasts, as angels move the dial to help souls searching for truth. This listener had begun studying the Bible for the first time within the previous year, and God is providing further guidance through STR.   

For more information, please visit www.strongtowerradio.org.

Kam Ferguson, Development director, Strong Tower Radio