Our 2025 reader survey is complete and the results are in!
But before we get to the findings, a big thank you to the 243 respondents who gave us their candid feedback about the Herald content in print and on social media. For the first time, we translated the survey into Spanish and received 75 responses.
We took notes and are redoubling our efforts to continue bringing you relevant news and information, as well as stories to deepen your relationship with God.
How survey was conducted:
We published in The Lake Union Herald magazine April, May/June and July/August 2025 issues, on our website and social media, promoted via our conferences and Andrews University newsletter and social media.
Where respondents were from:
- Indiana – 25%
- Illinois – 8%
- Lake Region – 3%
- Michigan – 50%
- Wisconsin – 12%
- None – 1%
- Other – 5%
Most popular content:
- Current matters such as news and mileposts
- Articles featuring youth/young adults
Some of the least favorite things:
- Difficulty finding time to read each issue
- Avoiding key issues
- Font size too small
Some suggestions for improvement:
- Feature more stories from the field/churches
- Include more health content
On a scale of 1-10, the overall content was valued at: 7.49
Age of readers:
- 80 and over: 15%
- 65‒79: 39%
- 50‒64: 33%
- 35‒49: 29%
- 25‒34: 12%
- Under 25: 6%
Comparisons between English and Spanish respondents:
- Hispanic respondents dominate the 35-49 age group category while English responses by 65–79-year-olds hold prominence.
- Hispanics also tend to read the occasional issue, compared to English who read most issues.
- Hispanics are also highly more likely to go online to read additional content and to also use social media.
- Both groups are most interested in online content featuring personal faith stories/testimonials.
Gender:
Winners of the Apple AirPods are: Marcella Morales, Jacqueline Kinsman and Charles Trubey.
